WebBrand extension is a powerful marketing strategy for an established brand. Since there are many options for a normal customer and shopping has to be done in the most effortless … WebJun 27, 2014 · The relative size of each brand in terms of the number of its buyers was used as a benchmark in the analysis. For all extensions, results reveal a positive correlation …
Consumer support of brand extensions depends on change …
WebMar 6, 2024 · Given the high failure rates of brand extensions, insights into the drivers of brand extension success are critical for marketing practitioners and scholars. Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on signaling theory, … In experimental studies that test marketing theory and models, such as research on … Postevaluation fit. There was also was a significant main effect of congruity on … A 3 (condition: Turner vs. Monet vs. Flowers) × 10 (brand extensions) … When consumers perceive a lack of cate- REGULATORY FOCUS AND BRAND … In the case of an extension of brand X, consumers are expected to compare the … A mixed-design ANOVA on the sincerity dimension yielded a three-way … The weight of evidence (both theoretical and empirical) supports measuring … We provisionally conclude that consumer acceptance of a proposed brand … The extent to which this occurs is positively related to the perceived fit1 or similarity … Finally, whether or not respondents are told the brand name of a product does not … delete tinder account permanently
Dimensions of brand-extension fit - ScienceDirect
WebJun 16, 2012 · Most research in the field of brand extensions agrees that the fit between the parent brand and its extension plays an important role in determining the success rate of the extension. First identified by Aaker and Keller (1990) as a success determinant, the role of brand fit has been confirmed by various research such as Boush and Locken … WebSep 1, 2013 · The results indicate that the brand image quality after implementing the brand extension strategy has been influenced by brand's image before extension, perceived fit between the new... WebSep 1, 2012 · One of the early brand extensions was a household/cleaner sanitizer. It held broad appeal and helped consumers adjust to Clorox moving out of the laundry. Today the brand’s extensions include everything from toilet bowl cleaner to washing machine cleaner. Identifying Your Leverage. Fit is only half the equation. ferinher moving equipment